Social media marketing is essential for any business intent on competing in the tech-driven world we live in today. This holds true even for the very personal business of buying and selling real estate. The core of this business remains to be experience and intuition; however, the path to the heart of your potential client is paved with likes, retweets, comments, and shares across the highway of social media platforms.
Broker02 focuses strictly on real estate brokerage strategy consulting. We put brokerages back in control of their future by giving them the tools and skills they need to stay on the cutting edge of technology.
The professionals at Broker02 understand the complexities of developing an effective social media marketing campaign on the continually evolving landscape that is the internet. Our specialists have put together some practical ways to boost your presence online through successful social media marketing. Even if you feel you already have a solid grip on your social media marketing campaign, you may be surprised to discover a few stones left unturned.
Setting clear goals will help you stay focused and measure success in detail. As with all successful marketing campaigns, diversity is essential and follow through is critical.
Effective social media marketing can:
Pick a just a few of these to work on at a time, or go all-in and grow your business measurably. Increasing your presence on social media will take effort and time. When you use scheduling tools from Hootsuite or better yet, after you hire Broker02 to handle all of the details, you will be delighted at the ROI you receive from your streamlined social media marketing campaign.
You can use Google Analytics and Facebook Audience Insights to track your progress with each campaign. You can easily see what is working well and what isn’t reaching anyone. The information gathered by these tools can help you fine-tune your marketing plan, increase your reach, and ultimately achieve the goals you set.
Create a common direction for everyone in your company to work towards and use social media to you help reach your goals. John Doerr, an American investor, and tech guru offer insight into the importance of goal setting in this TedTalk.
Long gone are the days when social media was a fun place to virtually ‘hang out with friends.’ Nowadays, social media platforms are a media powerhouse. The Pew Research Center found that 68% of American adults are Facebook users. Nearly half of social media users visit the platform more than once per day. The study also shows that 4 out of 10 adults who use Facebook get at some news from it.
If people are turning to social media for news, it is certain that they use it to gather other information as well. Some social media users are casual observers, meaning they don’t interact much; they do a lot of reading and scrolling. These users can be “called to action” however, if a friend asks specifically for a recommendation, a review, or if a business posts an interesting ‘poll.’ By regularly asking engaging questions on your social media sites, you increase your chances of client interaction which turns into leads.
Here are a few examples of the types of engaging questions you may ask on your social media pages:
Questions like these allow you to learn what people are concerned about. You can build trust by answering questions and putting their mind at ease. You can also use the answers as blog topics for your website. It is important to reply to questions or comments quickly. An unanswered comment is a missed lead.
Part of building your brand is creating a universal, recognizable profile. Polishing your image across all social media sites is a great way to work towards this. First, you must optimize your profile on each social media site you use.
Optimizing your profile is a relatively simple process across all sites. You’ll need to ensure that:
Once you ensure all of your social media sites align, you can begin to engage with the community. You and your agents can use social media to build relationships, not just share your listings. If your feed is full of listings and nothing else, it looks self-serving and unprofessional. Most experts follow the 80/20 rule. That is 80% of your content should be engaging, community focused, and helpful while the remaining 20% can be listings.
Digital Marketing Institute discusses the importance of consistency in your social media marketing campaign. No approach to marketing is ‘once and done.’ To grow your business, you must be focused in your approach, diligent throughout the process, and consistent into success.
When you include your own unique content and share from similar sites, you create a usable page that your clients will want to visit. Consistently interacting with those that visit your sites builds relationships and fosters trust, the cornerstone of the real estate business. Once your website and all of your social media sites flow together, you will notice significant results.
The team at Broker02 would love to schedule a discovery meeting with you and show you how our services can breathe new life into your business.