Community engagement is a well-known practice in the real estate world. Owners, Brokers, and Agents alike can benefit from this proven way to get your name “in lights” so to speak. Developing an effective community engagement plan for your company can make a substantial difference in your bottom line.
Every business needs to foster trust within the community it is based. Through community engagement, you will develop long term, sustainable relationships with leaders, decision makers, as well as the citizens in your community.
Broker02 will breathe new life into your business by developing a solid community engagement plan that is sure to generate more leads, excite your current employees, and attract potential agents. Learn how public volunteering and community presence will help build your brand. Also discover some behind the scenes ways to engage in your community in a subtle, quiet way.
Shaking Hands and Kissing Babies Really does Make a Difference
There is something to be said for the good old fashioned method of snagging clients by meeting people face to face, shaking hands, and kissing babies! Well, maybe you shouldn’t actually kiss anyone’s kid, but you can show that you care about them through many public community engagement events.
Borker02 recommends that our clients participate in a wide variety of events around your community. Being involved in a broad spectrum of activities will help increase your presence and name recognition. Encouraging your agents to participate in events alongside you fosters a sense of pride within your company, demonstrates effective leadership, and shows your community that your company cares. Participating in community events is also an excellent opportunity for team building and personal growth for your employees.
Here are a Few Ways to Jump Right into Community Engagement
Get your employees outfitted in matching shirts when participating in any of these types of events. Consistency is key when building your brand. People will begin to recognize your company color, your logo, as well as your FACE!
Volunteering in your community is crucial when it comes to showing off your company in a positive light. Volunteering will foster trust and develop lasting relationships between you, your employees and your community as a whole.
Behind the Scenes ways you can Make a Difference in your Community
Public volunteering and participation in community events is a wonderful way to be involved in your community, and it certainly will let people know who you are and what you do. In addition to those very public events, you can have a significant impact on your community by attending community meetings and serving on those boards.
Serving on a community board, or even merely being an active participant at meetings can help your community grow and prosper. Often, many business leaders are active on these boards so they can serve as an excellent networking opportunity as well. Some community groups you may be interested are listed below.
A few other places to get involved are at your church, your kid’s school, your local VFW, or animal shelter. There are many organizations within every community that make a real difference in the lives of the people that live there. It is not just good for business to get involved; it is good for you, too!
There is a need for volunteers in every community, and most organizations are happy to see new faces at their meetings and events. When attending for the first time, it is a good idea to stay quiet and observe the group. Once you get a feel for how the group runs, you can become more vocal and start to participate. Ideally, you will become an active member for many years and even serve on committees and eventually the board itself.
Broker02 can provide you with more of the tools you need to build your brand, develop client relationships, recruit new agents, and retain the awesome ones you have. Contact us today and let us get to work for you!